A powerful online resource, Gale Business: DemographicsNow connects users with a wealth of highly detailed demographic data on more than 24 million U.S. businesses and 206 million consumers.
The demographics tool leverages Census data, consumer expenditures, retail spending, and Mosaic Lifestyle market segmentation groupings to helps users “crunch” data in easy-to-use report formats providing complete demographic information for any geographic territory—from a summary report to a comparison of up to sixteen different geographies within a single report.